Wild Gold is a disruptive cocktail brand made solely from natural ingredients, using honey to create its alcoholic content naturally.

The word mark combines a luxury sans serif font (evocative of contemporary fashion branding) with a hand-drawn edge, to give it a natural, warm feel.

The packaging design uses colourful illustrations that hero each cocktail’s unique flavour profile. The colour palette strikes a balance between lightness and boldness, ensuring the products standout on-shelf and have an effortless luxury feel.