branding. PACKAGING.

Branding with a natural feel for an innovative new cocktail producer.

Wild Gold is a disruptive cocktail brand that creates the alcoholic content naturally, using honey, and contains only natural ingredients.

The word mark combines a luxury sans serif font (evocative of contemporary fashion branding) with a hand-drawn edge, to give it a natural, warm feel.

The packaging design uses colourful illustrations that hero each cocktail’s unique flavour profile. The colour palette strikes a balance between lightness and boldness, ensuring the products standout on-shelf and effortless luxury feel.