Charlie Straw

Graphic Designer

I have 10 years of experience helping clients develop unique brand identities. I specialise in brand design; encompassing everything from packaging to digital sites, bringing strategic thinking to life through creative design. My background as a musician led me into the festival industry, where I honed my craft as a designer before going on to work with a wide range of clients across projects that have ranged from placebranding to canned cocktails.

What excites me most about design is the concept behind it. A strong idea gives a brand depth, meaning and personality. It has the power to illuminate, dignify and dramatise. That’s why I believe great brand design starts with a deep understanding of the company behind it. I take a collaborative, human approach to every project, working closely with clients and dedicating time to thorough research to immerse myself in their industry and audience. This allows me to create thoughtful and impactful design that communicates a brand’s story through highly considered work that is embedded with themes and layers of details. 

Additionally, I provide in-house artworking services, embracing the challenge of working within established brand guidelines and as part of a team. My strong attention to detail ensures every final deliverable is carefully considered and executed.