PACKAGING.

Designing and Artworking the packaging for leon as they launch into supermarkets. 

 

I recently had the pleasure of artworking LEON’s new microwave meal pouches and Chicken Burgers. The project involved type setting and getting everything print ready - an enjoyable test of attention to detail.

Alongside this, I designed the packaging for their Fish Fingers. the brief was to incorporate a bit of the wonderful ‘retro-warmth’ of their old packaging but ensure it was accessible enough to appeal to a mass-market audience. This lead to the end result of a new wave pattern and the drop shadow typography.

They’re available in Sainsbury’s, Wholefoods, Ocado and on their website now and I can confirm they’re all delicious!

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