Branding. Web design.

eccentric branding for a pyjama brand with a great concept and an important mission.

Hermit was built on the discovery that 10 million tonnes of bed linen is thrown away every year in Europe alone. It takes high quality bed linen destined for landfill and transforms it into individual, characterful pyjamas.  

The brief for this project was to create a brand that felt premium and contemporary, resonating with young women in a way that stuffy eco-brands - which often compromise on quality for sustainability - do not.

The shell icon is based on something the founder Ella drew when thinking about the scallop edges of the pyjama designs and the colours compliment the eccentric and maximalist feel of the brand.

Their first drop was a sell out and they were selected for a pop up in Selfridges within their first 6 months of trading.