branding.

Bringing a Cotswold town’s Past present and future to life though a full re-brand. 

Evesham has a hugely rich history, so it was a complete joy to tell these stories through their branding and hopefully inspire both visitors and the local population alike.

The bespoke word mark is inspired by an old shop sign I found in their archives as the serifs evoked the asparagus leaves for which the town is famous for producing. It therefore represents both the town’s heritage and present day offering.

A suite of versatile graphic devices were created to enable the Visit Evesham to give ownership, colour and structure to the variety of assets they have to create. They all have their own story to tell as they bring to life the various elements of what makes Evesham such an inviting pace to visit.

As with the graphic system, the colour palette is rooted in the elements of the town - be it the red from William De Montfort’s Shield in the battle of Evesham, or the Evesham Abbey’s Sandstone. Having a suite of colours that can unify the town’s identity whilst adding vibrance and warmth felt key to the success of the project.